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I used to think "Montessori toy" meant a set of wooden blocks and a generous stretch of the imagination. Then I discovered Ettetete — and I had to completely rethink what intentional play actually looks like.
These aren't toys in the conventional sense. They're environments. They're tools for childhood. And they are, without exaggeration, some of the most beautifully made children's products I've ever encountered.

What Is Ettetete?
Ettetete (ettetete.com) is a Latvian family brand founded in 2016 by Krišjānis and Linda Šnore. Their first products were literally handcrafted in their home basement while watching their own children play. That origin story tells you everything you need to know about the spirit of this brand.
Their product line centers on Montessori-inspired learning towers (helper towers), Pikler climbing frames, adjustable step stools, and Flockmen wooden figurines — all manufactured in Latvia from Baltic birch plywood, finished with non-toxic water-based UV paint, and certified for EU, US, CA, UK, and KR safety standards.
Founded:2016, Latvia
Mission:Creating essentials for children to be active, healthy, and curious
Price range:€76–€255
Trusted by:180,000+ families worldwide
Certifications:EU, US, CA, UK, KR safety certified
Did you know?The Montessori method, developed by Dr. Maria Montessori in the early 1900s, emphasizes child-directed activity, hands-on learning, and collaborative play. Helper towers — which bring children to counter height so they can participate in real household tasks — are one of the most beloved Montessori-aligned tools for toddlers aged 1–5.
STEP'n'SIT® Helper Tower (from €142)
The hero product, and rightly so. The STEP'n'SIT converts from a helper tower into a table — a 2-in-1 design that grows with your child's needs. Standing at the counter beside you while you cook, then folding into a low play table for independent activity. It's the kind of functionality that makes you wonder how you ever parented without it.
Age range:1–5 years
Material:Baltic birch plywood, non-toxic water-based UV paint
Feature:Converts between tower and table modes
Safety:Meets all major international certifications
STEP'n'FOLD Foldable Helper Tower (from €138)
For families who need flexibility — the foldable version tucks away when not in use, making it ideal for smaller kitchens or homes where storage is a consideration. Same quality, same philosophy, just more compact when folded.
MOPITRI® Climbing Triangle & FIPITRI® Climbing Frame
Here's where Ettetete moves into Pikler triangle territory — an area of huge interest for parents who know that climbing is one of the most developmentally important activities for toddlers. The MOPITRI 4-Segment Climbing Triangle (from €156) and FIPITRI 5-Segment Climbing Frame (from €205) are sturdy, beautiful, and designed for real active play.
Best for:Toddlers 12 months and up who need to climb, balance, and build gross motor skills
Construction:Baltic birch plywood — no sharp edges, no toxic finishes
Durability:Built to be inherited by future generations (their words, and they mean it)
CUBITRI® Climbing Play Cube (€255)
The premium option — a full climbing cube that functions as an independent play structure. At €255 it's an investment, but it's the kind of piece that becomes a fixture of a child's early years and then passes down to the next sibling.
Flockmen® Figurines (from €26.80)
Don't overlook these. Flockmen are open-ended wooden figurines — no prescribed function, no screens, no batteries. Children create the narrative. They're among the best examples of "loose parts" play philosophy in physical form.
What Makes Ettetete Different
The market for wooden children's toys has grown dramatically, and with it, the number of brands claiming Montessori alignment and sustainable credentials. Ettetete earns those claims in ways that matter:
Made in Latvia:Not outsourced — genuinely European-crafted with traceable supply chains
Baltic birch plywood:Denser, more durable, and more beautiful than cheaper alternatives
180,000+ families:Not a boutique startup with aspirational claims — a proven, globally scaled brand
Inheritable design:Products are made to last decades, not seasons
Free returns:Unusual for furniture-scale products, this signals serious confidence in quality

Ettetete is the brand for:
Moms who want to be intentional about screen-free, developmentally appropriate play
Parents who've done the Montessori research and want products that actually deliver on the philosophy
Eco-conscious families who care about sustainable materials and traceable sourcing
Gift-givers looking for a meaningful, lasting gift for a toddler (a Flockmen set or step stool makes a genuinely beautiful baby shower gift)
Parents who want to invest once in quality rather than cycling through cheap plastic toys that break in a month
Why We Love Ettetete
There's a word I keep coming back to with Ettetete:worthy. These toys are worthy of the children who'll use them, worthy of the craftsmanship that went into making them, and worthy of the philosophy that inspired them. When you buy a STEP'n'SIT or a climbing frame from this brand, you're not just buying a product — you're choosing a kind of childhood for your child. Active. Curious. Engaged with the real world.
The Latvian family roots matter too. Krišjānis and Linda built this brand by watching their own children play. That's not a marketing story — it's a design philosophy.
Frequently Asked Questions
Q: What age range are the helper towers suitable for?
A: Ettetete's helper towers are designed for children approximately 12 months to 5 years, with adjustable height settings on many models to grow with your child.
Q: Is Baltic birch plywood safe?
A: Yes. Baltic birch is finished with non-toxic water-based UV paint and all Ettetete products meet EU, US, CA, UK, and KR safety certifications.
Q: How long do these products last?
A: Ettetete explicitly designs for intergenerational use. With proper care, these pieces are built to be passed down to younger siblings or the next generation.
Q: Do they ship worldwide?
A: Yes — Ettetete offers worldwide delivery. Check ettetete.com for specific shipping options to your region.
Q: Are the prices in euros? Can I order from outside Europe?
A: Prices are listed in EUR. The brand ships internationally and accepts international orders — check the website for current pricing in your currency.
If you're ready to invest in children's play that's beautiful, sustainable, developmentally sound, and built to last longer than your child's toddler years, Ettetete is the brand. Full stop. Start with a helper tower or a Flockmen set and watch your child's face when they discover what hands-on play really feels like.
Visit ettetete.com to explore the full collection.
One or more of the links above are affiliate links, meaning, at no additional cost to you, we will earn a slight commission if you click through and make a purchase. Each of these products is chosen by a trusted member of our team

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